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New "Branding" image proposal for Rochelle

Roger Brooks

A downtown plaza and public market is the new "Branding" image proposal heard by city officials, business owners, and local residents during a presentation in Rochelle on Friday.

Roger Brooks said that an area like this in the community would increase the tax base and retail sales and have people live and visit Rochelle.

He said that the plaza and public market is the key project for this community. It would include a stage for entertainment, restaurants and retail businesses, along with a splash pad for the kids which would be used as a ice rink in the winer.

A Rochelle brand development team along with Roger Brooks International have been working together for the past several weeks in finding ways for people to spend more time and money in the community. The ideas came from more than 1,700 surveys done by local residents.  

Brooks said that this would be a free area to visit for the 14,000 residents who live within 5 miles of Rochelle. There would be over 250 days a year in which events and activities would take place. He stressed that this should be the number 1 project for the community.

Brooks said that plaza should be located off Main Street where the gazebo and parking lots are located which is owned by the city. It would also be known as "The Hub".

Brooks does not see any reasons this can not happen over a 3 year period.

Brooks said that a possible theme for the city could be "This is my space, my place, Rochelle". The city would also have to market the area for local residents and surrounding towns on different events.

Money for the plaza and public market would come from public and private sources.

The next process is an action plan which will take around 90 days to complete. A brand leadership team is also scheduled to be formed for the project. Half of the group will be under 40 years old.   

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